ST59: Stephen Interviews Jen Grover



Jen Groover has been tagged by SUCCESS MAGAZINE as a “One-Woman Brand,” a “Creativi- ty and Innovation Guru” and a leading “Serial Entrepreneur” by Entrepreneur Magazine and ranked #8 by SAP in the Top 51 Influencers of Human Potential. Jen Groover’s name has quickly become synonymous with innovation, entrepreneurship and evolution. She was recently nominated as a UN delegate to the first ever Global Accelerator for the Global Entrepreneurs Council. She also made history at the NYSE, as a member of the first all-female group to ring the opening bell and made Forbes’ list of “50 Founders You Need to Follow on Twitter.” Jen’s energy and multi-faceted, diverse wisdom make her a highly sought after speaker on topics ranging from business to leadership, empowerment to emotional intelligence to healthy living, and enhancing productivity. Her influence and leadership has aligned her with amazing brands, such as USANA Health Sciences, Avon, Verizon and SkyMall, for which Jen has had various roles as a spokeswoman and consultant; and organizations such as Career Wardrobe, Wish Upon a Hero Foundation, Pride & Glory, Zee Mee, Vuid and CNN Hero award-winning non-prof- it, Back on My Feet, for which Jen serves as a board member.

Her success skyrocketed with the creation of the Butler Bag, the world’s first compartmental- ized handbag, that became a multi-million dollar brand, and has not stopped since. Jen spring- boarded the Butler Bag’s success into an entire lifestyle brand, found at a variety of price points and well known retailers, which led to the creation of subsequent lifestyle brands, Leader Girlz, and Empowered by Jen Groovers. Leader Girlz teaches young girls the importance of em- powerment through play, while the recently launched “Empowered by Jen Groover” brand, including her one-hour PBS special and forthcoming book, comprises a variety of consumer products that encompass her quotes and inspire people to live life with passion and purpose. The success and momentum of Jen Groover’s empowerment movement has led to the vision and launch of the Empowered Economy Initiative, which encourages corporations and uni- versities to combine efforts in order to educate and support small business owners and entre- preneurs in their communities, thereby stimulating the economy; as well as the development of Jen’s upcoming, highly integrated tech platform, “Empowered for Purpose,” which will serve as a foundation for further expansion of the ”Empowered by Jen Groover” brand. She is also an advisor/partner for a new company called Thuzio, started by Tiki Barber and Mark Gerson, that is an innovative business model blending sports management and sports entertainment.

Most recently, Jen launched the innovative economic and innovation movement for entrepre- neurs and small business owners Jumpstart StartUp, a first of its kind pop-up shop, which kicked off in Philadelphia in October, 2016, and is currently scaling to 10 cities nationwide. The groundbreaking venture features a curated matchmaking conversion of business experts, global brands and entrepreneurs, creating an inspired, unique experience to support small business growth and accelerate brands.

Jen is a top business and lifestyle contributor and content creator for major television networks such as ABC, CBS, CNBC, NBC, Fox News, Fox Business News, and the The CW. Jen also contributed editorial pieces to several prominent business magazines and online resources in- cluding The Huffington Post, Entrepreneur Magazine, Positively Positive, The Daily Love, and HealthyStyle NY. Her products, brand and work have been featured in hundreds of media out- lets including O! The Oprah Magazine, Redbook, People, US Weekly, SUCCESS and En- trepreneur.

Coming in the Fall of 2017, Jen will be releasing three books – a relaunch of

her best-selling What If? & Why Not?, with update resources, Optimized Potential, and #Empowered (based on her PBS Special), with Make this Matter & CO Publishing.

Jen’s passion for inspiring others to realize their greatest potential on all levels, which was origi- nally realized in her first business right out of college in the fitness industry and as a

National level fitness competitor, continues as the driving force behind her many successful brands. Jen’s diverse experiences and businesses span many different industries and she has no desire to slow down anytime soon. She constantly motivates and inspires through her key- note speaking engagements for corporations, universities and organizations all over the world. Jen continues to strive toward her ultimate goal, which is to innovate in every industry she is inspired to play in, while empowering others to achieve their goals. Jen is more than a mul- tifaceted, multitalented individual – she is, undoubtedly, a force to be reckoned with. Jen be- lieves in active participation and lives by the belief that “if you are going to complain about something you better be willing to inspire change.”

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